Opportunity Belief

1. I have a belief that many opportunities exist.

2. The unmet need is an app that can save people time by reading them their emails. The unmet need is for people trying to save time who are busy and don’t have time to read their emails. The need has been established since email became a popular form of communication for businesses and business associates. People currently meet this need by reading their emails, which may take more time than what they have. I am 90 percent sure this opportunity exists; however, it’s necessary for busy people who send and read many emails.

3. The prototypical customer would be someone who sends or reads many emails per hour or day and is extremely busy. These people do not like to waste time reading their emails and rather be productive.

4. After talking to three prototypical customers, most of the answers were consistent in what the customers would actually do. After explaining my idea and way to come up with solutions to their needs, the nature of their need was due to time. Most businessmen and businesswomen don’t have time to waste and also need to communicate with associates or clients. They experience this need multiple times a day. Communication is key in business and has no time limit. This need has been apparent to each of my prototypical customers since they have been using computers to send and read emails. They became aware of this need almost immediately after they receive a email from anyone and are partaking in other activities in the office. They are currently addressing their need by reading their emails while they do work. This does not satisfy the prototypical customers I spoke to.

5. I learned that my opportunity actually exists. There are busy people in the business world that can’t waste time reading emails and rather have them read to them. I was surprised but also content to find out my idea might actually work.

7. Most of my original opportunity is still apparent. Although it can be tweaked to be useful for more customers, it revolves around the same idea. My new opportunity, however, is much more accurate than when I started. It has a good value proposition and targets a wide ranger of customers who would realistically use the application daily. Entrepreneurs should adapt their opportunities based on customer feedback to a large degree. These are the people that the entrepreneur are trying to cater to and provide a solution to. It would be most wise to listen to customers and adapt to what they want to build a larger customer base.